Privacy Policy

Privacy Notice
Last updated: 31 July 2026

This privacy notice for MyLifeline ("Company," "we," "us," or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
• Use the MyLifeline mobile app
• Visit our website, or any website of ours that links to this privacy notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns?

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. Contact us at [email protected].Summary of Key Points
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with MyLifeline and the Services — including your precise location, described below.Do we process any sensitive personal information?
Yes — the MyLifeline app processes precise location data as part of its core safety features, described in "Location Data" below. Outside of location, we do not process other categories of sensitive personal information.Do we receive any information from third parties?
No, we don't.How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We only process your information when we have a valid legal reason to do so.1. Location Data
The MyLifeline app collects your precise (GPS) location, including while the app is closed or not in use, when you turn on Live Tracking or trigger a Panic Alert (including via the panic shortcut, home screen widget, or hardware shortcut).This location data is used to show your position on the map to the emergency contacts and monitoring center registered on your device, and to power the live tracking trail while it is enabled. Location is shared only with the contacts and monitoring center you or your account administrator have registered — never sold, never shared with unrelated third parties.You can turn off Live Tracking and revoke location permission at any time from Settings. Turning off background ("Always") location access will stop location updates while the app is closed, but may prevent Live Tracking and the panic shortcut from working reliably.2. What Other Information Do We Collect?
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in our products, participate in activities on the Services, or contact us:
• Personal Information: Name, Email, Contact Details
• Device Data: IP Address, Device Type, Browser Details
• Usage Data: How you interact with our platform3. How Do We Process Your Information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Legal Bases: we process your information only when we have a valid legal reason to do so.4. How Do We Share Your Information?
We only share information — including location data, as described above — with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations and to comply with sub-processors.5. How Can You Contact Us About This Notice?
Email us at [email protected].6. How Can You Review, Update, or Delete the Data We Collect From You?
Depending on applicable law, you may have the right to request access to, change, or delete your personal information.
Contact [email protected].